Contents

Unit 1
How to Succeed in a Job Interview? ……………… 1

Reading One An Interview for a Job: Tips to Finding a New Job …… 2
Reading Two How to Write a Résumé ………………………………11

Unit 2
Do You Know Your Job? ………………………………13

Reading One Do You Know How to Survive at Work? ………………14
Reading Two Janice Dunn’s Job Responsibilities and
Qualifications …………………………………………22

Unit 3
How to Communicate Effectively in the
Business World? ………………………………………25

Reading One How to Effectively Communicate Over the Phone ……26
Reading Two How to Reply to a Business E-mail ……………………35

Unit 4
Do You Enjoy Business Travel? ……………………37

Reading One How to Avoid Jet Lag? …………………………………38
Reading Two Norway ………………………………………………46

Unit 5
Do You Know Business Receptions? ………………49

Reading One Business Reception Etiquette …………………………50
Reading Two How to Write a Business Invitation ……………………57

Unit 6
How to Arrange a Business Conference? …………61

Reading One Do You Know How to Arrange a Business
Conference? ……………………………………………62
Reading Two How to Create an Effective Agenda …………………68

Contents

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Unit 7 What is a Good Business Presentation? …………71

Reading One How to Prepare for a Business Presentation …………72
Reading Two Presentation Structure …………………………………80

Unit 8 What is a Negotiation? …………………………………84

Reading One Cooperation and Competition in Negotiation …………85
Reading Two Culture Differences in Business Negotiation …………93

Unit 9 How to Succeed in Business Marketing? …………97

Reading One How to Market & Promote a New Product ……………98
Reading Two Effective Product Advertising ……………………… 105

Unit 10 How to Make Product Presentations? …………… 109

Reading One How to Create a Product Presentation ……………… 110
Reading Two How to Launch a New Product …………………… 117

Reference Answers …………………………………………… 120

Listening scripts ……………………………………………… 151

Glossary ……………………………………………………… 162

References ……………………………………………………… 172